Are you a ‘culture vulture’ or an ‘influencee?’ Take fun travel quiz to find out what tourist you are --[Reported by Umva mag]

FROM a “culture vulture” to a “cultural influencee”, what kind of traveller are you?

Now, you can find out in a fun travel quiz.

ibis Hotels

If you’re all about the experience and only want to soak up the local culture, then you are no doubt a “Culture Vulture”.

But if your trip has purely been planned around your favourite influencer, then you are likely to be a “Cultural Influencee”.

The quiz comes as research from ibis Hotels revealed a wider look into the nation’s travel habits, with one in five Gen Z‘s only booking a holiday destination they have seen on social media.

A poll of 2,000 people who have been abroad within the last three years found three in 10 young adults take inspiration from what they see on Instagram.

Nearly a fifth (19%) also turn to TikTok, while 21% use YouTube, and one in 10 will trust the opinions of an influencer.

But across all age groups, going to see friends and family remains the most common reason for going away (44%).

Meanwhile, 28% will go somewhere based on their personal interests and hobbies.

A spokesperson for ibis Hotels, which has recently launched its new “Go get it” campaign for Global Tourism Day, said: “The world around us is constantly evolving and modernising, technology, social media, AI, it all impacts the way we engage with people and places, but the fundamentals of travel have remained the same.

“After 50 years of welcoming millions of guests a year, we understand that there are millions of reasons to travel and, fundamentally, they are all about making their mark on the world and having the world make its mark on us.”

The study found that 53% of travellers claim the experience is more important that “just ticking somewhere off the list”.

More than half (52%) feel it’s important for them to try new things, such as local cuisines (52%), and local cultures and traditions (52%).

And 21% think it’s key for them to feel like they belong in the destination they have chosen to travel to.

Cost is the biggest factor when choosing a travel destination (52%), while 43% are influenced by the surroundings, and 25% make a decision based on the type of cuisine.

A third of travellers globally prioritise the weather in their decision-making process about a given destination.

Unsurprisingly, this is a key factor for Brits, with 42% choosing a destination because of the weather.

The OnePoll data revealed beach holidays to be the most popular holiday experience (43%) – with 39% planning this type of trip in 2025.

A significant 42% are lining up a city break, as London, Amsterdam, and New York come out top on the list of places people intend to travel to in the next three years.

It also emerged 27% would like to travel more in 2025 compared to 2024, although 24% who feel like this are worried about being able to afford it.

A spokesperson for ibis added: “While the future of travel remains consistent, people’s intent to get away is likely always going to change.

“We are passionate about assisting for the different travel intentions and elevating convenience for the traveller.

“It’s important that people get exactly what they come for and get the most out of their experience.”

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