Major supermarket first in the UK to launch white mulled wine in time for Christmas --[Reported by Umva mag]

A MAJOR UK supermarket has become the first to launch a white mulled wine just in time for Christmas. The festive beverage has become a Christmas staple, and shoppers will be racing to stores to try the new variation. GettyM&S is selling its brand new White Mulled Wine for just £6.50 this Christmas[/caption] Marks & Spencers has stocked its shelves with new White Mulled Wine (75cl, 11 per cent), scanning at the tills for just £6.50. The new Christmas-themed drink combines pear, vanilla and spice flavour mulled wine. The retailer chose the white variation to offer a refreshing alternative to the “heavy, oaky, and often strong reds” that can feel overwhelming for drinkers. Maddie Love, a product developer at M&S, added: “Lighter, fruitier notes will appeal to those who prefer a more delicate flavour profile.” M&S’s festive drink was inspired by the German and Austrian Christmas markets, where white mulled wine is a popular choice. The popularity of alcoholic beverages has surged in recent years, driven by the rise of European-style Christmas markets across the UK. However, some argue that introducing the festive drink is a strategy to boost alcohol sales over Christmas, as younger generations tend to drink less than their parents. Honey Spencer, a restaurant owner in Hackney, east London, said: “I think this product development is more an attempt to keep consumers drinking alcohol in the first place rather than a reaction to changing tastes.” Shoppers can head to their nearest M&S branch to grab the new festive drink. It comes as the major supermarket chains announced more than 450 items including new and returning dishes to their Christmas range. M&S is renowned for its Christmas food, it’s the time of year when shoppers upgrade their usual food shop and spend a little bit more as a treat. That means the competition is fierce as supermarkets battle for customers’ attention. Behind the scenes, workers at the iconic retailer revealed that Brits are drawn to classic products with a small twist. Speculoo flavour is about as wild out as you’ll find. Where you will see creativity though is the designs. A so-called “hero” product – something M&S is betting on being a big talker and seller – is the Santa’s Workshop Musical Light-Up Tin. Sparks is already known for its gorgeous light-up house tins – and they are coming back to shelves again. But the newest invention that M&S expects shoppers to rush to stores for is a musical box. Wind up the tin and you can watch Santa’s helpers prepare for Christmas. With lights, music, mirrors and moving parts, the £10 (400g) tin is a delightful keepsake for kids and adults. Oh, and it is filled with chocolate chip cookie stars. Another new creation is a magical snowing forest. Not only does this box of chocs light up there’s a flurry of snow when switched on, like a never-ending snow globe. For £15 (200g) you get crunchy Belgian milk and blond ganache truffles, and a pretty decoration. The flavour trend of the cold season is hot honey, which has been added to everything from crisps and popcorn to brie and pigs in blankets. M&S Xmas highlights White Mulled Wine, £6, 11% – 5/10 An interesting twist, but I prefer my white wine cool and crisp, so not for me. Turkey Feast dip, TBC, – 10/10 A mouthful of Christmas, top of my shopping list and I’ll be eating it all winter. Turkey Feast lasagne, £10 750g – 8/10 Rich and festive, another dish that is spot on with the essential flavours of Christmas, but I’d need a small portion as it’s very creamy. Hot Honey Brie Brulee £7, 288g – 8/10 A cheesy dream, with extra zing from the hot honey and a bit of crunch, a great combo of flavours and a winter warmer. Halloumi in Blankets with Hot Honey, £5.50, 240g – 10/10 A surprise hit with soft and creamy centres. Possibly better than the originals. HOT STUFF Instead of sausages, the piggies are filled with halloumi and covered with a hot honey drizzle. The combo of sweet and spicy glaze is moreish and seeps in to the cheese making it a deliciously soft and sweet eat. At £5.50 (240g) for 12, I’ll be stocking up on a few to snack on between now and the big day. Equally cheesy and delicious is the baked hot honey brie brulee (£7, 288g), which M&S hopes will be a viral hit on social media. It’s a whole creamy brie, drizzled with English Provender hot honey and sprinkled with brown cane sugar. As you pop it under the grill for a cracking top, just like a sweet creme brulee, it’s even more indulgent and warming. Perfect for cold winter nights. Key dates for M&S food M&S food to order – open now for online orders and collection Dec 22 -Dec 24 Advent calendars – in store now Mince pies – in store now Hampers – available for or

Oct 14, 2024 - 17:34
Major supermarket first in the UK to launch white mulled wine in time for Christmas --[Reported by Umva mag]

A MAJOR UK supermarket has become the first to launch a white mulled wine just in time for Christmas.

The festive beverage has become a Christmas staple, and shoppers will be racing to stores to try the new variation.

a woman walks through a m & s store
Getty
M&S is selling its brand new White Mulled Wine for just £6.50 this Christmas[/caption]

Marks & Spencers has stocked its shelves with new White Mulled Wine (75cl, 11 per cent), scanning at the tills for just £6.50.

The new Christmas-themed drink combines pear, vanilla and spice flavour mulled wine.

The retailer chose the white variation to offer a refreshing alternative to the “heavy, oaky, and often strong reds” that can feel overwhelming for drinkers.

Maddie Love, a product developer at M&S, added: “Lighter, fruitier notes will appeal to those who prefer a more delicate flavour profile.”

M&S’s festive drink was inspired by the German and Austrian Christmas markets, where white mulled wine is a popular choice.

The popularity of alcoholic beverages has surged in recent years, driven by the rise of European-style Christmas markets across the UK.

However, some argue that introducing the festive drink is a strategy to boost alcohol sales over Christmas, as younger generations tend to drink less than their parents.

Honey Spencer, a restaurant owner in Hackney, east London, said: “I think this product development is more an attempt to keep consumers drinking alcohol in the first place rather than a reaction to changing tastes.”

Shoppers can head to their nearest M&S branch to grab the new festive drink.

It comes as the major supermarket chains announced more than 450 items including new and returning dishes to their Christmas range.

M&S is renowned for its Christmas food, it’s the time of year when shoppers upgrade their usual food shop and spend a little bit more as a treat.

That means the competition is fierce as supermarkets battle for customers’ attention.

Behind the scenes, workers at the iconic retailer revealed that Brits are drawn to classic products with a small twist.

Speculoo flavour is about as wild out as you’ll find. Where you will see creativity though is the designs.

A so-called “hero” product – something M&S is betting on being a big talker and seller – is the Santa’s Workshop Musical Light-Up Tin.

Sparks is already known for its gorgeous light-up house tins – and they are coming back to shelves again.

But the newest invention that M&S expects shoppers to rush to stores for is a musical box.

Wind up the tin and you can watch Santa’s helpers prepare for Christmas. With lights, music, mirrors and moving parts, the £10 (400g) tin is a delightful keepsake for kids and adults. Oh, and it is filled with chocolate chip cookie stars.

Another new creation is a magical snowing forest. Not only does this box of chocs light up there’s a flurry of snow when switched on, like a never-ending snow globe.

For £15 (200g) you get crunchy Belgian milk and blond ganache truffles, and a pretty decoration.

The flavour trend of the cold season is hot honey, which has been added to everything from crisps and popcorn to brie and pigs in blankets.

M&S Xmas highlights

White Mulled Wine, £6, 11% – 5/10

An interesting twist, but I prefer my white wine cool and crisp, so not for me.

Turkey Feast dip, TBC, – 10/10

A mouthful of Christmas, top of my shopping list and I’ll be eating it all winter.

Turkey Feast lasagne, £10 750g – 8/10

Rich and festive, another dish that is spot on with the essential flavours of Christmas, but I’d need a small portion as it’s very creamy.

Hot Honey Brie Brulee £7, 288g – 8/10

A cheesy dream, with extra zing from the hot honey and a bit of crunch, a great combo of flavours and a winter warmer.

Halloumi in Blankets with Hot Honey, £5.50, 240g – 10/10

A surprise hit with soft and creamy centres. Possibly better than the originals.

HOT STUFF

Instead of sausages, the piggies are filled with halloumi and covered with a hot honey drizzle.

The combo of sweet and spicy glaze is moreish and seeps in to the cheese making it a deliciously soft and sweet eat. At £5.50 (240g) for 12, I’ll be stocking up on a few to snack on between now and the big day.

Equally cheesy and delicious is the baked hot honey brie brulee (£7, 288g), which M&S hopes will be a viral hit on social media.

It’s a whole creamy brie, drizzled with English Provender hot honey and sprinkled with brown cane sugar.

As you pop it under the grill for a cracking top, just like a sweet creme brulee, it’s even more indulgent and warming. Perfect for cold winter nights.

Key dates for M&S food

  • M&S food to order – open now for online orders and collection Dec 22 -Dec 24
  • Advent calendars – in store now
  • Mince pies – in store now
  • Hampers – available for order online now, last orders Dec 22
  • Christmas market gift shop – Oct 10 in store and online
  • Christmas flowers – online orders from Oct 17, last orders Dec 22
  • Christmas sandwiches – in store from Oct 30
  • Christmas desserts – in store from Dec 18
  • Christmas veg – in store from Dec 20
  • Turkeys – in store from Dec 20





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