The day before Thanksgiving isn't just about grocery shopping and travel plans; it’s quietly become a monumental day for cannabis sales, rivaling even the iconic 4/20. Dubbed “Green Wednesday,” this burgeoning holiday sees dispensaries across the nation experience a surge in demand, fueled by deep discounts and a unique pre-holiday ritual.
Last year, sales on November 27th jumped an astonishing 91% compared to a typical Wednesday, according to data from Dutchie, a leading e-commerce platform for dispensaries. Shoppers weren’t just buying more; they were spending more, with the average basket exceeding $70 – climbing to over $106 in New York for medical patients.
The origins of Green Wednesday trace back to the early 2010s, when delivery services first noticed an unexpected spike in orders the day before Thanksgiving. Customers were proactively preparing for the stresses of family gatherings, long weekends, and the inevitable “cousin walk,” as one dispensary playfully put it.
Dispensaries quickly capitalized on this trend, branding the day as the cannabis equivalent of Black Friday and offering substantial deals on popular products like pre-rolls, edibles, and vape cartridges. It’s become a chance for consumers to “reset, refuel, and roll up” before the holiday chaos descends.
However, the increasing potency of cannabis products demands caution. What was once averaging around 1% THC in the 1960s and 70s now routinely reaches 30%, with concentrates soaring to 95%. This dramatic increase raises concerns about potential health risks.
Recent studies suggest a link between marijuana use and increased mental health challenges, including paranoia, anxiety, and depression, particularly for those initially using cannabis to cope with pain or stress. The potential for these psychological effects warrants careful consideration.
Beyond mental health, cardiovascular risks are also emerging. Research published in the Journal of the American Heart Association indicates a higher risk of heart attacks and strokes associated with cannabis use. Experts emphasize the importance of informed decision-making regarding cannabis consumption.
While many find cannabis to be a de-stressing aid, it’s crucial to prioritize safety. Responsible consumption includes knowing your dosage, staying hydrated, avoiding driving under the influence, and securely storing products away from children and pets. A mindful approach is essential during the holiday season and beyond.
