A significant shift is underway in the world of sports betting advocacy. Joe Maloney, a seasoned leader in gaming policy and public affairs, has been appointed the new President of the Sports Betting Alliance (SBA).
This transition marks a new chapter for the SBA, as current President Jeremy Kudon steps into the role of Chairman. Kudon will now focus on guiding the organization through a period of growth and evolution, building on recent momentum.
The change arrives following a period of realignment within the industry, notably the recent departures of major players like FanDuel and DraftKings from the American Gaming Association (AGA). This restructuring signals a focused approach for the SBA.
Maloney brings a wealth of experience to the position, lauded for his deep understanding of the gaming landscape and his ability to forge strong relationships. Kudon expressed confidence in Maloney’s leadership, emphasizing his suitability for this pivotal moment.
Maloney himself expressed his honor at joining the SBA, recognizing the critical juncture the industry faces. He highlighted the benefits of legal and regulated sports betting, emphasizing consumer protections and economic growth.
He envisions a future where sports betting operates with transparency and integrity, bringing previously unregulated activity into a safe and accountable framework. His focus will be on collaboration with stakeholders nationwide to ensure the industry’s continued success.
Prior to joining the SBA, Maloney made a substantial impact during his time at the American Gaming Association. He transitioned to the AGA from the Washington Commanders in early 2024, bringing a unique perspective from the world of professional football.
At the Commanders, Maloney spearheaded the team’s engagement with the burgeoning sports betting market in Maryland and Virginia. This resulted in strategic partnerships with industry giants like FanDuel and Fanatics.
His commitment to responsible gaming was also evident during his tenure. He championed the Commanders’ participation in the AGA’s “Have a Game Plan” campaign, a public service initiative promoting safer gambling practices.
Maloney further solidified his dedication to player well-being by launching the “Play Smart from the Start Consumer Hub” at the AGA. This platform provided resources and tools to encourage responsible gambling habits, placing it at the forefront of the player experience.
The hub’s creation stemmed from a core belief: that responsible gaming should be an integral part of the entire betting experience. This philosophy will undoubtedly shape Maloney’s approach as he leads the Sports Betting Alliance forward.
