A seemingly ordinary Deliveroo delivery arrived in Ladbroke Grove, London, on a November evening in 2024. But behind the familiar logo and thermal bag lurked Jazz Reid, a 33-year-old gunman with chilling intent. He wasn’t delivering food; he was delivering a hail of bullets.
Eleven shots shattered the quiet of Southern Row, striking an eight-year-old girl twice and her father five times as they sat inside a car with family. The victims, celebrating the girl’s eighth birthday after a day at a trampoline park, were plunged into a nightmare of unimaginable violence. Both miraculously survived, but their lives were irrevocably altered.
Reid’s calculated disguise wasn’t a one-off. Police investigations revealed a pattern of meticulously planned attacks. He’d arrive at each location on an e-bike, dressed as a delivery rider, the iconic Deliveroo box a sinister prop in his deadly game. Two prior shootings, on October 9th and November 11th, pointed to a cold, deliberate campaign of violence.
The search for the gunman led police to a chilling discovery: the weapon used in the car shooting hidden beneath a concrete slab near Reid’s home. Despite vehemently denying involvement, claiming he’d been framed due to a £10,000 drug debt, evidence mounted against him. Last November, he was convicted of attempted murder and three counts of wounding with intent.
At the Old Bailey, Judge Sarah Whitehouse delivered a stark sentence: 38 years imprisonment with an extended five-year license. The judge expressed deep concern over the lack of a clear motive, suggesting the possibility of contract killings – a chilling implication that Reid may have been hired to carry out these attacks on behalf of others, potentially linked to drug dealing or financial gain.
The first shooting, on October 9th, targeted Ameile Buncombe, hitting her in the thigh at her Notting Hill home. Then, on November 11th, Reid attempted to shoot the father, firing four shots at an address linked to him in north London, but failing to connect. Each attack was executed with the same chilling precision and deceptive disguise.
Dramatic body-worn camera footage captured Reid’s arrest. Armed officers performed a “hard stop,” surrounding his car near his Uxbridge home. Despite his claims of a setup, the evidence was overwhelming. He was the man behind the mask, the gunman who shattered a family’s life.
The emotional toll on the victims is immeasurable. In a heartbreaking statement, the mother of the injured girl and partner of the father described a life “completely shattered.” Her daughter, once a vibrant and outgoing child, now suffers from daily trauma, plagued by flashbacks and questioning why this happened to her. Her partner, once active and social, is now unable to walk.
“I carry the guilt of not being able to protect my little girl,” the mother shared, her voice heavy with pain. “That day should’ve been about her, not what it turned into because of this man.” A fragment of a bullet remains lodged within her daughter’s body, a constant, painful reminder of that horrific night.
Detective Inspector Richard Scott described Reid’s actions as “truly shocking,” highlighting the careful planning and intent to kill. Superintendent Owen Renowden praised the Ladbroke Grove community for their assistance in the investigation, emphasizing the importance of bringing this prolific criminal to justice. The case serves as a stark reminder of the devastating consequences of gun violence and the enduring trauma it inflicts on innocent lives.
