How to Leverage New Technology for a More Seamless Customer Experience? --[Reported by Umva mag]

Customers today want everything to be faster, smoother, and smarter. Whether it’s making a purchase or asking a question, they expect things to just, well, work. If you ask me, the key to keeping customers happy – is embracing the right technology.

Whether you want AI-powered chatbots (the good ones) that greet you by name and remember your preferences. Or you want the invisible ‘magic’ of blockchain securing your transactions. You can have it! Businesses are now spoiled for choice when it comes to making things seamless.

Faster, Safer Payments with Blockchain Technology

If you’ve ever felt a little uneasy about entering your card details online, you’re not alone. Lots of us would rather not enter our bank details, as let’s face it, it seems like there’s a security breach in the news practically every other day at the moment. Our concerns are probably pretty well founded. So, what do we do about it? If we’ve got a digital business then customers can’t pay in cash, that means there’s only one option left. Bank details or you’re out, right? Not since blockchain technology, or cryptocurrency to you and me.

This decentralized banking system is already widely in use by some of the more pioneering digital industries. The iGaming industry is a classic example. In this industry, trust is everything, you don’t want to be playing online slots and suddenly your balance disappears, and the website shuts down. These companies operate on trust. So, an extra layer of security when it comes to transactions makes sense. In fact, using the last (slightly slapdash) analogy, you literally can’t be playing online bitcoin slots and have that happen, because blockchain has a ledger – a public one. This means that every transaction that you make to that online casino, even every spin of the reels (if you’re actually playing in bitcoin), is recorded. For all to see.

This makes it ultra secure, not just for the player, but for the casino too. There are no weak points for hackers to exploit and thanks to its decentralized nature, there are no costly fees like with traditional payment methods. Increasingly people are switching to blockchain industries where trust and discretion is important. But, who’s to say this switch shouldn’t be encouraged in other industries too? After all, isn’t trust important in every business to customer transaction?

How AI Makes Customer Service More Personal

So, we’re all about efficiency and seamlessness, right? Sometimes the quest to give our customers the slickest experience possibly gets in the way of delivering ‘a personal touch’. We want to make the journey from shop to cart to check out as idiot-proof as possible. That’s a good thing – but it can all feel very transactional. I know what you’re thinking, well duh, it is transactional’ but it doesn’t have to – feel – like that. In fact, a recent study revealed that 84% of customers say being treated like a person and not a number is key to winning their business. So? Enter AI.

AI allows businesses like yours to guide your customers through the process with a personal touch. It does this by tailoring its interactions based on data you’ve (likely already) collected from your customers. Using their data it can find out things like their favorite products or ways to communicate and give them an experience that makes sense for them. In short, it’s doing the job of an – incredibly – efficient customer service team. So, it’s saving you time, and so, so much money. Oh, and it’s delivering that VIP experience too! Sounds like a win-win-win to me.

Why Mobile Tech is Perfect for Busy Shoppers

We live in a time where it’s normal to expect everything in a few taps. For the most part, mobile tech delivers exactly that. Whether it’s ordering dinner or buying a last-minute gift, mobile shopping has become the go-to for busy consumers. You know that, because you are likely one! Businesses that don’t cater to mobile users are seriously missing out. Don’t make yours one of the ones that’s missing the boat.

More than 50% of global web traffic comes from mobile devices. Mobile-optimized sites and apps make shopping fast, easy, and most importantly, convenient. If your website isn’t mobile-friendly, you’re essentially telling customers to go elsewhere. AI can help you out with this! There are whole AIs trained to help take your browser-first site to a mobile-first one. Or just pay your web designer. It’s your call.

Automating the Boring Stuff to Keep Things Running Smoothly

Allow me to be coy for a second – no one wants to spend their day sorting invoices or managing repetitive tasks. That’s where automation comes in, quietly doing the tedious work in the background so your team can focus on what matters. From automatic billing to scheduled social media posts, automation keeps the gears turning without breaking a sweat.

Businesses that implement automation see up to a 30% boost in efficiency. It’s like having a robot army handling the boring stuff while you work on bigger, more exciting projects.

The post How to Leverage New Technology for a More Seamless Customer Experience? appeared first on Insights Success.

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