Kenya’s mobile network revenues squeezed by rise in Internet calls and texting --[Reported by Umva mag]

• In Kenya, mobile phone users are opting for internet calls and texting as a measure to cut on costs.
• Last year, customers spent more time on a single on-net call averaging 2.8 minutes.
• Safaricom customers spent more on off-net calls, averaging at 1.4 minutes while Airtel accounted for 33.3% of voice and 10.3% of SMS traffic in Kenya. 

An increasing number of mobile phone users in Kenya prefer using internet calls and texting as a measure to cut communication costs, a 2023 report by the Communications Authority shows. This shift is steadily eroding both voice and text revenues for mobile network providers in Kenya.

The report shows that the minutes of use per month per subscription decreased to 120.4 minutes in the three months to December 2023 compared to a higher 123.4 minutes during the previous quarter.

Similarly, short messages sent per month per subscription declined marginally to 65.4 from …

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