The Frame by Samsung has long been a pioneer in the concept of the "art TV," blending seamlessly into a room's decor when not in use.
When The Frame first debuted, it revolutionized the idea of a TV being a piece of art, rather than a dominant feature in a room. Over the years, Samsung has continued to evolve the concept, incorporating advanced technologies such as QLED screens, AI processors, and thinner displays that make the illusion even more convincing.
Currently, the 55-inch model from 2025 is available for purchase at a discounted price of $697.99, marking a 36% discount from its original price of $1,097.99.
The Frame is designed to blend seamlessly into a room's decor when not in use. When you're not watching TV, it switches into Art Mode, showcasing artwork or your own photos on a matte, anti-glare screen that looks surprisingly close to a real canvas.
The 2025 model features Samsung's NQ4 AI Gen2 Processor and comes with new Vision AI features for improved picture optimization and better content recommendations. It boasts fantastic QLED picture quality, with a brighter panel than previous models and strong HDR performance.
It's also a reliable choice for gamers, supporting 4K gaming at up to 144Hz with VRR. However, it doesn't come with the customizable bezels that create the framed look, which are sold separately, and a paid Samsung Art Store subscription is required to unlock the full artwork library.
