You’ve heard of The Tragically Hip, but how about The Tragically Chip?
The Kingston, Ont., rockers have teamed up with Canada’s Kawartha Dairy to create the new “sophisticated” ice cream flavour, The Tragically Chip.
It’s described as “a delicious blend of maple whisky flavoured ice cream, with dark chocolatey chunks and a rich black cherry ripple.”
Bobcaygeon, Ont., is the village where Kawartha Dairy was founded almost 90 years ago. It’s also the place that inspired the lyric from The Hip’s beloved song of the same name.
Kawartha Diary ‘thrilled’ to partner with The Hip
“We’re thrilled to partner with The Tragically Hip whose music has been an essential part of the Canadian experience, and summer memories, just like Kawartha Dairy,” Mike Crowe, a third-generation owner and director of product development at Kawartha Dairy, said in a statement.
“What’s more Canadian than celebrating summer by the lake, with great music by a campfire, and a cone of The Tragically Chip?”
Kawartha Dairy and The Tragically Hip will also donate a portion of sales of The Tragically Chip to Breakfast Club of Canada in support of its mission to help kids nationwide access a nutritious breakfast.
“We are thrilled about this partnership with Kawartha Dairy and the opportunity to raise money for an amazing organization like Breakfast Club of Canada,” a statement from The Tragically Hip said. “Communities have always turned out to support us and we will always do what we can to support them.”
The Tragically Chip will be available at Kawartha Dairy stores and on select grocery shelves for a limited time this summer, starting on June 22.
