The tech world has been bracing for this moment, and it's finally here: Apple has unveiled a significant price hike across its Mac and iPad range. The change is a direct response to the rising component costs, which the company claims have never been this high, this fast.
Prices have jumped by at least $100 across the board, with some models seeing even steeper increases. The $599 MacBook Neo now starts at $699, while the $1,699 M5 MacBook Pro has seen a $300 price bump to $1,999. The 11-inch iPad Air has seen a $150 price rise, now starting at $749.
The new pricing looks like this: Macs starting at $699 for the 256GB MacBook Neo, $799 for the 512GB model, and $1,299 for the 13-inch M5 MacBook Air. The 15-inch M5 MacBook Air starts at $1,499, while the 14-inch M5 MacBook Pro starts at $1,999. Meanwhile, iPads have seen similar price increases, with the 11-inch iPad Air now starting at $749 and the 13-inch iPad Pro at $1,499.
It's worth noting that neither the iPhone nor the Apple Watch has been affected by the price increases, and the Studio Displays remain unchanged. However, the exact duration of these new prices remains unclear, and it's possible they may adjust as the component situation changes.
For those looking to score a deal, Amazon's Prime Day sale is currently underway, offering some great discounts on Apple products. If you're in the market for a new MacBook, Apple Watch, or AirPods, now might be the time to consider taking advantage of these temporarily discounted prices.
