Wipro Consumer Care has acquired S Brands Consumer Care, Inc., a Philippine-based personal‑care company, in a move aimed at expanding its reach into international markets.
Nagender Arya, Wipro’s president for East Asia and chief operating officer of the international business division, said the acquisition will enable the launch of S Brands’ products in the Middle East, where a sizable Filipino community is familiar with the brand.
Following the 2019 takeover of Splash Corp., which added brands such as SkinWhite, MaxiPeel and Vitress to Wipro’s portfolio, the company is now adding S Brands’ offerings to its catalog.
S Brands supplies a range of haircare products—including KERATINplus and Empress—alongside rubbing alcohol AlcoPlus, deodorant DeoPlus, and men’s grooming treatments under the Grips line.
The acquisition is part of Wipro’s broader strategy to strengthen its presence across global markets and tailor products to local consumer needs.
