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Business April 30, 2026

BRITISH BUBBLES EXPLODE: Champagne's Reign is OVER!

BRITISH BUBBLES EXPLODE: Champagne's Reign is OVER!

The rolling hills of England, once known for sheep and drizzle, now cradle a burgeoning secret: world-class sparkling wine. A British winemaker has just announced a year of unprecedented success, a vintage that shatters previous records and fuels an ambitious dream.

At the helm of this quiet revolution is James Pennefather, a leader who isn’t content with simply making good wine – he’s aiming for global dominance. His vision isn’t modest; it’s a bold declaration of intent to carve out a significant slice of the champagne market, a territory traditionally held by France.

The target? A full one percent of the *global* champagne market by 2035. It’s a figure that raised eyebrows when first announced, a seemingly audacious goal for a nation not historically associated with sparkling wine production. Yet, this record-breaking year suggests Pennefather’s strategy is gaining serious traction.

Britain’s biggest winemaker uncorks a record-breaking year as chief executive James Pennefather sticks to his audacious target of capturing 1 per cent of the global champagne market by 2035.

This isn’t about imitation; it’s about innovation. Utilizing the unique climate and soil of southern England, the winery is crafting sparkling wines that are increasingly recognized for their quality and complexity, challenging the established norms of the industry.

The success isn’t merely a matter of luck. It’s the result of years of investment in viticulture, meticulous attention to detail in the winemaking process, and a relentless pursuit of excellence. This latest vintage is a testament to that dedication.

Pennefather’s ambition isn’t just about market share; it’s about establishing Britain as a serious player in the world of fine sparkling wine. It’s a story of challenging convention, embracing innovation, and proving that exceptional wine can be born from unexpected landscapes.

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