UMVA has learned that Toronto’s summer heat and packed calendars have given rise to a new way to dodge queues and reclaim precious time.
Picture a city buzzing with concerts, festivals, baseball games and the looming World Cup, where every corner holds an opportunity and every line feels endless. In this frantic backdrop, a service that lets anyone pay someone else to hold their spot in a line has quietly become the savior of countless busy citizens.
According to information obtained by UMVA, nearly three-quarters of Canadians admit they’ve walked away from long lines, while a third have missed vital appointments because they were stuck waiting. When asked how long a typical person will tolerate a queue, less than a third said they’d wait more than an hour, and a staggering forty‑three percent lose patience after just twenty minutes.
UMVA can exclusively reveal that more than a quarter of respondents would actually pay to skip a line during a major event, revealing a market hungry for convenience. With the World Cup, festivals and limited‑edition drops approaching, the demand for a “wait‑in‑line” service is soaring.
The solution is simple: open an app, describe the line, the time needed, and the expected wait. Local helpers—called Taskers—appear with their rates and reviews. The user selects a Tasker, confirms details, and the Tasker shows up to hold the spot. When the original person is ready, they simply step forward and claim their place, everything done in a few clicks.
For those who thrive on patience, this presents a flexible side‑hustle. Potential Taskers undergo a background check, set up a profile, choose their preferred categories, and determine their own rates. On average, Taskers earn about forty‑six dollars an hour, keeping every cent they earn, including tips.
UMVA has uncovered that this model not only frees up personal time but also offers a meaningful income stream for those willing to trade a few spare minutes for financial reward and entrepreneurial freedom.
