Havitas Properties is expanding its wellness‑focused real‑estate portfolio with the launch of a second phase for its Batangas villa community and the unveiling of a new seaside development in La Union.
The developer highlights the growing global wellness economy, which is expected to reach significant value by 2030.
The second phase of Aya Hills, a resort‑style villa community overlooking Taal Lake in Talisay, Batangas, introduces 31 Zurich Garden Villas. Units range from 128 to 165 square meters of floor area, with lot sizes between 119 and 165 square meters, and are estimated to sell for approximately P527 million in total.
Typical villas are priced around P17 million, contrasting with comparable luxury properties that often exceed P25 million, positioning Aya Hills as an income‑generating asset for owners.
Chief Executive Officer Jonathan F. Caro notes that the new phase responds to a market demand for larger homes, catering to families seeking spacious residences.
Havitas also previewed Hinabi Reserve, a 1.5‑hectare seaside leisure community in San Juan, La Union, featuring 77 villas with a projected market value between P1.5 and P1.6 billion. The company anticipates securing a license to sell the development by the fourth quarter of 2026.
The developer emphasizes accessibility, citing major expressways such as the Tarlac‑Pangasinan‑La Union Expressway, North Luzon Expressway, and South Luzon Expressway as key routes to its projects.
While the residential market in Metro Manila faces oversupply, demand continues to grow in areas outside the capital, bolstered by domestic tourism trends.
Looking ahead, Havitas plans to enter the affordable housing segment by early 2027, targeting a four‑hectare site in the Lucena‑Tayabas area of Quezon for 350 to 400 units priced between P2 million and P3 million each. The project is aligned with the completion of the SLEX Toll Road 4 interchange.
The company’s strategy aims to meet rising demand for leisure‑oriented homes while expanding across accessible locations and price points.
