A political strategy firm, instrumental in the recent New York City mayoral election, is now shifting its focus to a series of challenging races across the nation, targeting vulnerable Republican incumbents.
Pennsylvania is emerging as a key battleground, with the firm setting its sights on Representatives Rob Bresnahan and Ryan Mackenzie. These races are considered particularly precarious, potentially capable of shifting the balance of power in the House of Representatives.
The firm, known as Fight Agency, brings with it a track record of success, boasting involvement in over 300 winning campaigns. Their core message resonates with a growing sense of economic anxiety, emphasizing the struggles of the middle class.
They articulate a stark warning: if current economic trends continue, the American middle class risks disappearing entirely. This message is proving potent in districts where voters feel left behind.
In Pennsylvania’s 11th district, Fight Agency is actively supporting Paige Cognetti, a former Scranton mayor, in her bid to unseat Representative Bresnahan, who narrowly won his seat in the previous election by a mere 1.6 percentage points.
Cognetti’s campaign is built on a promise to fight for working families against a Washington perceived as favoring special interests. Her launch video embodies this message of standing up for the everyday citizen.
The firm is also lending its expertise to Bob Brooks, challenging incumbent Ryan Mackenzie in another closely contested Pennsylvania district. Mackenzie previously won by a single percentage point, signaling a highly competitive race.
Brooks frames the election as a battle against powerful billionaires and corporations, echoing the Fight Agency’s broader theme of economic fairness and challenging the status quo.
Fight Agency’s approach isn’t limited to traditional political messaging. They’ve demonstrated a knack for innovative content, as seen in their playful use of the “The Bachelor” format during the New York City mayoral campaign.
This creative strategy, featuring the candidate playfully asking “New York, will you accept this rose?”, showcased a lighter, more engaging side of the campaign and captured significant attention.
Historically, the firm has gravitated towards candidates who operate outside the mainstream, supporting both progressive voices and those with unconventional approaches to politics.
Their past successes include collaborations with Senator Bernie Sanders’ presidential campaigns and Senator John Fetterman’s successful Senate run, demonstrating a versatility in supporting diverse political figures.
Currently, Fight Agency is also involved in campaigns in Maine and Nebraska, supporting Senate hopefuls Graham Platner and Dan Osborn, respectively, further expanding their national footprint.
The firm’s leaders have been actively amplifying the campaigns of their chosen candidates, sharing campaign materials and expressing support through social media platforms.
This strategic involvement suggests a concerted effort to reshape the political landscape, one competitive district at a time, by focusing on the economic anxieties of voters.
The upcoming 2026 midterm elections are poised to be a critical test of this strategy, with the potential to significantly alter the balance of power in Washington.
