December brings a flurry of tech awards, often celebrating industry giants. But this year, one company found itself in a uniquely mixed position – Apple.
Tech influencer Marques Brownlee, known as MKBHD, recently unveiled his Smartphone Awards for the year, and Apple secured wins in four categories. However, one of those wins wasn’t a cause for celebration.
The iPhone lineup garnered significant praise. The iPhone Air captivated with its design, described as both beautiful and controversial. The iPhone 17 proved a resounding success, claiming both “Most Improved” and the coveted “Phone of the Year” title – hailed as “all the iPhone anyone really ever needs.”
The iPhone 17 Pro also received accolades, earning honorable mentions for its exceptional camera and compact size. Brownlee declared it the “undisputed king of video,” solidifying its position as a top performer.
However, the iPhone 16e faced harsh criticism, unfortunately winning the “Bust of the Year” award. Brownlee meticulously detailed its numerous compromises and questioned its pricing, calling it a significant misstep.
The core issue with the 16e, according to Brownlee, was its deliberate reduction in features compared to the standard model. A less powerful chip, a smaller, lower-refresh-rate display, and the return of the notch all contributed to a feeling of being shortchanged.
Brownlee ultimately labeled the iPhone 16e “just a crazy swing and a miss,” a sentiment many observers seem to share. It represented a gamble that simply didn’t pay off.
Beyond Apple, several other phones stood out. The Xiaomi 17 Pro Max dominated the “Best Big Phone” category, while the Samsung Galaxy Z Flip 7 claimed the title of “Best Small Phone.”
The Oppo Find X9 Pro excelled in camera technology, earning the “Best Camera” award. Meanwhile, the CMF Phone 2 Pro offered exceptional value, securing the “Best Value” title.
OnePlus demonstrated impressive battery life with the OnePlus 15, winning the “Best Battery” award. The Samsung Galaxy Z Fold 7 was recognized as the “Best Foldable,” showcasing innovation in design and functionality.
The awards aren’t just about the winners; Brownlee’s detailed explanations provide valuable insight into the evolving smartphone landscape and the significance of each phone’s strengths and weaknesses.
Smartphone Award Winners:
Best Big Phone: Xiaomi 17 Pro Max
Best Small Phone: Samsung Galaxy Z Flip 7
Best Camera: Oppo Find X9 Pro
Best Value: CMF Phone 2 Pro
Best Battery: OnePlus 15
Best Design: iPhone Air
Best Foldable: Samsung Galaxy Z Fold 7
Most Improved: iPhone 17
Bust of the Year: iPhone 16e
Phone of the Year: iPhone 17
