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Business February 20, 2026

VENUS FLYTRAPS?! What the Heck Was at the DTI Fair?!

VENUS FLYTRAPS?! What the Heck Was at the DTI Fair?!

A vibrant tapestry of Filipino craftsmanship has unfolded at the Department of Trade and Industry’s Bagong Pilipinas National Trade Fair, currently captivating visitors at SM Megamall’s Megatrade Halls. Over 300 vendors, representing the diverse artistry of the Philippines, have transformed the space into a bustling marketplace of unique creations.

Before the crowds swelled with VIPs and eager shoppers, a quiet exploration revealed a fascinating scene – even organizers of other prominent artisanal fairs were present, seemingly on the hunt for emerging talent. The air buzzed with a sense of discovery, a promise of uncovering hidden gems crafted with skill and passion.

A dedicated section showcased the elegance of piña fabric, with barongs and Filipiniana dresses from various regions offering a compelling comparison of styles and techniques. Nearby, intricate wooden goods inlaid with shell from Lanao del Sur demonstrated the enduring beauty of traditional artistry.

While the layout wasn’t strictly regional, pockets of focused collections emerged. An entire alleyway celebrated footwear from Liliw, Laguna, including the eye-catching espadrilles of Aishe fashion – designs previously spotted on beauty queens, playfully embroidered with images of everyday Filipino vendors.

The versatility of the coconut was on full display, extending from the Philippine Sustainability Pavilion. Furniture, textiles, and a wealth of other products crafted from coconut-based materials, natural fibers, and native grasses highlighted the resourcefulness of Filipino artisans.

Beyond coconut products, the fair offered a delightful array of flavors, from Davao’s renowned chocolate to unexpected delights from Benguet. A surprising juxtaposition saw potted plants nestled amongst the culinary offerings, including a captivating stall featuring carnivorous plants like Pitcher Plants and Venus Flytraps.

The price points were as diverse as the products themselves, ranging from affordable pouches at P50 to exquisite jewelry from Meycauayan, Bulacan, reaching into the thousands. This accessibility ensures that a piece of Filipino artistry is within reach for everyone.

Last year’s ten DTI fairs generated an impressive P665.13 million in sales, orders, and ongoing negotiations, a testament to the event’s economic impact. With thirteen trade shows planned for this year, the opportunity to discover and support Filipino craftsmanship will continue to flourish.

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