An astonishing 1.4 billion people walked through the doors of SM Supermalls last year, averaging 115 million visits each month. This remarkable figure underscores a powerful trend: even amidst economic challenges and unpredictable weather, people continued to seek connection and experience within these spaces.
December alone saw a surge in activity, with a staggering 153 million visits. Daily averages peaked at 5.5 million on weekends and a still-impressive 4.6 million on weekdays, demonstrating the malls’ enduring appeal as destinations for leisure and commerce.
This isn’t simply about maintaining the status quo; SM Supermalls is actively evolving to anticipate the needs of its customers. The company is focused on creating spaces that feel deeply personal and meaningful, fostering a sense of belonging and encouraging repeat visits.
2025 marked a year of innovation, with the introduction of groundbreaking attractions like MOA Sky and ScreenX – both firsts for the Philippines. The launch of SM Active Hub, expanded Book Nook reading areas, and a commitment to sustainability further enriched the mall experience.
Beyond new attractions, SM Supermalls became a launchpad for exciting international brands entering the Philippine market. Chatterbox Café, Christy Ng, Funko, and Läderach were among the newcomers, adding to the diverse offerings available to shoppers.
Looking ahead, SM Prime Holdings plans to open one flagship mall each year through 2030, alongside ongoing redevelopments of existing properties. This ambitious expansion signals a continued investment in the future of retail and community spaces.
Excitement is already building for 2026, with Southeast Asia’s first adidas Football Park and a dedicated adidas Football Specialty Store set to open. The arrival of Pop Mart’s first permanent Philippine store at SM Megamall promises to delight collectors and enthusiasts.
The company anticipates continued strong foot traffic and sales this year, building on a solid fourth-quarter performance despite inflationary pressures. This resilience speaks to the enduring value proposition of SM Supermalls.
Financial results reflect this positive momentum, with a reported net income of P48.8 billion for 2025 – a 7% increase from the previous year. Consolidated revenues reached P141.1 billion, driven by strong performance from commercial properties.
Four new malls are planned for 2026 outside of Metro Manila: SM Zamboanga, SM General Trias, SM Tagum, and SM Santa Rosa. These expansions will bring the SM Supermalls experience to new communities across the country.
The new malls will range in size, with three spanning approximately 60,000-70,000 square meters and SM Santa Rosa boasting a substantial 130,000 square meters. This expansion is projected to increase the company’s overall gross floor area by 3-4% by year-end.
Investor confidence is clearly strong, as evidenced by a 2.33% rise in SM Prime shares on the local bourse, closing at P22 apiece. This positive market reaction underscores the company’s strong performance and promising outlook.
