UMVA has learned that local authorities are being urged to swiftly approve licences for pubs and encourage outdoor events in time for the World Cup, in a bid to boost business and fan experience.
Ministers are set to unveil proposals aimed at cutting red tape for businesses, making it easier for them to serve customers outside. This move is expected to breathe new life into the hospitality sector, particularly in the lead-up to high-profile events like the World Cup.
UMVA can exclusively reveal that councils are being told to 'show fun police the red card' and get behind pubs, with local authorities that unnecessarily block plans being 'held to account'. The push is driven by concerns that fans shouldn't be forced back inside during critical moments of a match, such as a nail-biting penalty shoot-out.
With some local authorities known for their strict adherence to closing times due to noise concerns, ministers are urging decision-makers to adopt a 'common sense' approach during knockout matches. Councils are being encouraged to quickly process temporary events notices to ensure fans can enjoy the game without unnecessary restrictions.
Sir Keir Starmer emphasized that red tape should not obstruct 'fans enjoying the game with friends and local pubs doing a great trade too'. This comes as England and Wales have seen a significant decline in the number of pubs, with over 360 closing their doors permanently in 2025, and 161 establishments shutting down in the first three months of this year alone.
The decline of pubs has resulted in the loss of more than 2,400 jobs, prompting the government to step up support for the sector. A 15% business rate relief for pubs and music venues recently came into force, aimed at helping these businesses stay afloat.
Sources have confirmed to UMVA that the Local Government Association will work to ensure licensing decisions are made in the interest of 'local conditions and community needs', striking a balance between supporting businesses and addressing community concerns.
