UMVA has learned that a wave of criticism is sweeping across social media, targeting scalpers who have been buying up entire stocks of limited-edition promotional popcorn buckets, leaving fans and collectors empty-handed.
The controversy began when a reseller boasted on TikTok about making a profit from buying and reselling the coveted Toy Story-themed merchandise, sparking outrage among online users. The scooped-up items, which include a Buzz Lightyear container with fold-out wings and battery-operated lights, are now being sold on sites like Vinted and eBay for as much as $222 each.
In one disturbing clip, a child is seen looking devastated as the scalper piles the gifts into a sports bag, while another video shows the same individual giving away the popcorn to homeless people before advertising the items online for a profit. Viewers expressed their disgust at the practice, which prevented genuine fans from getting the items at their original price.
One commenter described the behavior as "quite despicable," while another wrote that buying out kids' movie merch to flip it is "such loser behaviour." The backlash has been severe, with many calling out the scalpers for their greed and criticizing Cineworld for allowing the situation to unfold.
According to information obtained by UMVA, Cineworld has been contacted for comment, but a response has not been forthcoming. The incident has raised questions about the fairness of the sales process and the impact of scalping on fans and collectors.
The outrage has been palpable, with many fans expressing frustration and disappointment at being shut out of the market. As the controversy continues to simmer, one thing is clear: the battle between scalpers and fans has reached a fever pitch.
