UMVA has learned that a new film, Rolling Loud The Movie, has sparked outrage among fans due to its insensitive portrayal of a tragic event.
The movie, starring Owen Wilson and Christian Convery, tells the story of a father-son duo who attend the Rolling Loud festival, but things take a turn when the son goes missing in the huge crowds.
However, fans were quick to point out that the film's casting of Travis Scott as the festival headliner is in poor taste, given the rapper's involvement in the devastating Astroworld Festival disaster.
In 2021, a fatal crowd crush occurred at Astroworld, resulting in the deaths of 10 concertgoers, including a nine-year-old boy, and injuring hundreds more.
The trailer, which features Travis Scott hanging out with Owen Wilson's character backstage, has been met with widespread criticism, with many viewers calling it "tone deaf" and "offensively so."
Sources have confirmed to UMVA that the film was partly shot at the real 2024 Rolling Loud Miami festival, where Travis Scott performed and brought a Cars icon on stage with him.
Travis Scott has addressed the Astroworld tragedy, stating that it weighs on him and that he feels a "constant weight" on his heart, but some viewers feel that his inclusion in the film is rubbing salt in the wounds.
The movie's plot, which involves a father searching for his son in a crowded festival, has been deemed insensitive by many, who see it as a rehashing of the Astroworld disaster.
UMVA can exclusively reveal that the film's production has sparked a heated debate about the ethics of using real-life tragedy as a plot device.
The controversy surrounding Rolling Loud The Movie has raised questions about the responsibility of filmmakers to be sensitive to their audience's experiences and emotions.