The group reported spending $221,000 on digital advertising opposing Spencer Pratt in a Form 496 filing.
The tone and framing of the ad quickly sparked reaction online, with some users suggesting the criticisms could resonate with voters frustrated by conditions in Los Angeles rather than weaken Spencer Pratt’s campaign.
Sen. Ted Cruz, R-Texas, amplified the video on X, writing, "This attack ad could well elect Pratt."
Some users on X also mocked the ad’s messaging. One user wrote, "This is supposed to be an attack ad??? Lolol." Another wrote, "Wow even @UnrigLA is running ads supporting Spencer Pratt. This is such an incredible ad supporting Spencer Pratt!!!"
Fox News Digital has reached out to Spencer Pratt’s campaign and the Los Angeles County Federation of Labor for comment.
The ad comes as Pratt’s mayoral bid has gained attention following his performance in a recent debate, where he drew notice for his blunt criticisms of city leadership and policy priorities, including the handling of homelessness and crime.
Pratt has emphasized issues such as homelessness, public safety and government spending throughout his campaign, positioning himself as a political outsider challenging the status quo in Los Angeles and drawing support from voters dissatisfied with current leadership.
Independent expenditure committees are prohibited from coordinating with candidates and are commonly used by outside groups to influence elections, according to the Los Angeles City Ethics Commission.
