The echoes of applause from Malmö have faded, but the vibrant spirit of Eurovision lives on. The contest returns in 2026, marking its 70th edition with a fresh theme and a brand-new ambassador of joy: Auri.
Vienna, Austria, will host this year’s spectacle, a direct result of last year’s triumph by Austrian singer JJ and his emotionally resonant operatic ballad, “Wasted Love.” The city is preparing to welcome a diverse array of musical talent from 35 countries.
The grand finale, set for Saturday, May 16th, within the walls of the Wiener Stadthalle, promises a night of unforgettable performances. The overarching motto for 2026 is “United by Music – in the Heart of Europe,” a sentiment Eurovision has long championed.
Historically, Eurovision has been a beacon of inclusivity, particularly for the LGBTQ+ community, and a celebration of bold, theatrical artistry. However, the path to unity hasn’t been without its challenges.
This year, a shadow of protest hangs over the contest. Five nations – Iceland, Ireland, the Netherlands, Slovenia, and Spain – have chosen to boycott, citing concerns over Israel’s participation amidst the ongoing conflict in Gaza. This marks the largest collective withdrawal in the contest’s history since 1970.
The United Kingdom is sending Look Mum No Computer with “Eins, Zwei, Drei,” a groundbreaking entry as the first UK Eurovision song not entirely sung in English. But the odds currently favor Finland, represented by the dynamic duo of classical violinist Linda Lampenius and pop star Pete Parkkonen.
Saying goodbye to last year’s mascot, Lumo, Eurovision introduces Auri – a fluffy, pink and purple creature radiating a distinctly joyful and inclusive energy. Its creators have imbued Auri with a vibrant aesthetic that resonates with a message of acceptance.
Auri’s exact species remains delightfully ambiguous, possessing a bear-like form with surprisingly practical four-fingered hands and a penchant for trainers. The mascot embodies openness, respect, and the simple pleasure of shared experience.
Beyond its role as a visual symbol, Auri carries a powerful message for young viewers: believe in yourself and pursue your dreams, surrounded by the support of loved ones. This message is further amplified through a dedicated children’s book, “Auri – The Show of His Life.”
Penned by Austrian presenter Yvonne Lacina-Blaha and illustrated by Herwig Holzmann, the book chronicles Auri’s journey to the Eurovision stage, aimed at captivating children aged 7-12. It’s a story designed to inspire and encourage the next generation of dreamers.
The Eurovision 2026 events will unfold from May 12th to 16th, beginning with two semi-finals on May 12th and 14th, culminating in the highly anticipated Grand Final on May 16th.
