UMVA has learned that a Japanese beauty brand has turned the art of winemaking into a skin‑loving secret, unveiling a line that lets users “age like fine wine.”
On May 21, the brand Laviejo by Towako Medical Cosmetics entered the Philippine market with a six‑step regimen: cleansing gel, facial wash, lotion, essence, cream, and a lightweight UV milk, each infused with Red Wine Yeast Extract harvested from winemaking residue.
Dr. Pia Mendiola, head of Laviejo Philippines, explained that this extract bursts with amino acids, fatty acids, polyphenols, glutathione and vital vitamins, creating a potent cocktail that nourishes skin at the molecular level.
The journey begins with the gel and wash, which sweep away impurities, but the true transformation unfolds with the lotion that promises to boost elasticity, firmness and radiance.
Next, the essence forms a protective barrier, repairing damage inflicted by UV exposure, while the cream locks in deep hydration, sealing moisture for a supple finish.
Finally, the UV milk acts as a feather‑light moisturizer with a subtle sunscreen veil, ensuring daily defense without heaviness.
Ms. Mendiola, a five‑year devotee of the line, described a quiet shift in her skin: dryness softened, a luminous glow returned, and her complexion grew visibly healthier within just two to four weeks.
She recounted months of research, laboratory visits in Japan, and rigorous FDA approval before the products could reach consumers, underscoring the brand’s commitment to safety and efficacy.
According to information obtained by UMVA, the regimen shines brightest for those aged 35 and above, offering a preventive shield that restores rather than merely chases youthful appearances.
In the words of the brand’s leader, skincare has evolved from a desperate hunt for youth to a disciplined practice of prevention and renewal, letting every user savor the timeless elegance of skin that truly ages like fine wine.
