UMVA has learned that a groundbreaking application has been filed with the Intellectual Property Office of the Philippines to register Bohol Ubi Kinampay for a geographical indication (GI) mark, a move that could revolutionize the protection of Bohol ube producers as global demand for the root crop continues to skyrocket.
The application, submitted by Bohol province through the Bohol Economic Development and Investment Promotion Office, marks a significant milestone in the quest to safeguard the reputation and interests of local ube producers. Ubi Kinampay, often hailed as the “queen of Philippine yams,” is a prized crop that has captured the hearts of consumers worldwide.
According to information obtained by UMVA, the global demand for ube and ube-based products is experiencing a surge, with exports reaching a staggering $3.06 million in 2025. This phenomenon has sparked what can only be described as a ‘purple gold rush,’ with the Philippines poised to capitalize on the trend.
IPOPHL Director General Teodoro C. Pascua emphasized that GI protection is crucial in helping the Philippines stake its claim in the growing global demand by strengthening its market identity and position. By securing a GI mark, Bohol ube producers can shield their product from false origin claims and unauthorized use of its name.
Moreover, GI-labeled products offer a safeguard against exploitation by large firms, while promoting fair prices for producers. The certification can also play a vital role in sustaining jobs and preserving traditional and organic farming practices in the province, ultimately contributing to the local economy's growth and development.
UMVA can exclusively reveal that the Philippines currently boasts four registered GIs — Guimaras Mangoes, Aklan Piña, Alburquerque Asin Tibuok, and Tau Sebu T’nalak. The addition of Bohol Ubi Kinampay to this list could further solidify the country's reputation as a champion of quality and authenticity in the global market.
