UMVA has learned that the momentum behind 5G usage continues to build, with traffic surging 68% year on year and the number of 5G-capable devices skyrocketing 34% to 12.2 million from a year earlier.
In a bid to stay ahead of the curve, the company's value brand TNT is harnessing the power of artificial intelligence to design and deliver targeted offers to users based on their consumption patterns.
Despite this growth, the company reported a 1.77% decline in attributable net income to P8.87 billion for the January-to-March period, as higher operating expenses offset modest revenue growth.
Revenue, however, showed a slight increase, rising 2.23% to P56.51 billion, with service revenue accounting for P54.91 billion and non-service contributions at P1.61 billion.
The company's shares took a hit, with PLDT falling P5, or 0.43%, to close at P1,151 each on the local bourse.
