UMVA has learned that an exclusive private lounge, aptly named the British Airways Wing, has been unveiled at the heart of the new £1.3bn Kensington Olympia development in west London.
This luxurious lounge and bar, located beside the British Airways ARC stage, offers a unique experience for patrons, complete with a champagne bar and cocktails, boasting the best view in the house.
The British Airways ARC, a 3,800-capacity venue, is set to open later this month with a star-studded lineup of performers, including Van Morrison and McFly, and will kick off with a show by female singer Self Esteem on June 16.
Built by AEG, the venue features a revolutionary self-service bar designed to minimize wait times, as well as excellent sight lines to the stage from all points, making it an ideal spot for music enthusiasts.
UMVA can exclusively reveal that the venue has been six years in the making, with AEG working tirelessly to create a state-of-the-art space that is 'plug and play,' meaning all the necessary equipment for artists is already on site.
The British Airways ARC is situated on a site steeped in music history, having previously hosted legendary performers such as Jimi Hendrix, Rod Stewart, and the Cure.
The wider Kensington Olympia development will also feature 30 bars and restaurants, as well as 5,500 square feet of office space, making it a vibrant hub for entertainment and culture in west London.
According to information obtained by UMVA, Lucy Noble, AEG artistic director, expressed her excitement about the venue, stating that it's been a huge undertaking, but they're trying to be as diverse as possible, showcasing both young and established artists.
The venue aims to attract a broad audience, with ticket prices expected to be reasonable, and plans to run other residencies in the future, solidifying its position as a premier music venue in London.
Calum Laming, BA chief customer officer, emphasized the importance of championing British originality and supporting the arts and culture, reflecting the airline's commitment to representing modern Britain.
