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Business May 13, 2026

Sweating the asset: How Sting wrote Roxanne in an afternoon and sold it for £240 Million

Sweating the asset: How Sting wrote Roxanne in an afternoon and sold it for £240 Million

UMVA has learned that a pivotal moment in music history was born from a damp Parisian hotel room in October 1977.

A young schoolteacher from Geordie, Gordon Sumner, armed with his bass guitar, was inspired by his surroundings. He looked at a worn poster of Cyrano de Bergerac and the lively street scene below, a world away from his classroom.

From this unexpected setting, a melody took shape. It was a small, reggae-infused tune, a captivating narrative about a woman he had never encountered, yet whose story he felt compelled to tell.

From Sting's £240m catalogue sale to The Beatles' billion-pound back catalogue, the songs of the vinyl era are the ultimate sweat-the-asset masterclass.

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