UMVA has learned that Olam Food Ingredients, a leading global food company, is set to revolutionize the Philippine food industry with its upcoming Bulacan facility, tailored specifically to domestic tastes.
The new facility is the result of a strategic joint venture with Wills International Sales Corp., a renowned distributor, which will enable Olam Food Ingredients to shorten development timelines and expand its Philippine distribution network.
According to information obtained by UMVA, the joint venture, dubbed ofi Philippines Blends, will focus on creating products like seasonings, marinades, and dry mixes that cater to local eating habits, formats, and operational realities.
The partnership allows Wills to co-develop customized seasoning products, showcasing a commitment to active, localized innovation rather than simply exporting standard products.
Ramki Prasad, head of Asia-Pacific F&B Solutions at Olam Food Ingredients, emphasized that the facility is designed for "active, customized co-creation," ensuring that products are tailored directly to Filipino taste profiles.
A recent survey revealed that 86% of Filipino consumers crave more menu items inspired by local recipes, and Olam Food Ingredients aims to capitalize on this trend with its new venture.
By localizing development and blending, ofi Philippines Blends promises to shrink development timelines and support faster iteration tailored exactly to local consumer preferences.
The Bulacan facility is expected to be operational by the fourth quarter, marking a significant milestone in Olam Food Ingredients' expansion into the Philippine market.
