Reeve Benaron's career is built on a simple yet profound idea: technology should solve real problems and improve people's lives. With a forward-looking approach, he has helped build companies that turn innovative ideas into practical solutions.
As Co-Founder and Co-CEO of Intrivo Diagnostics, Reeve is shaping the future of healthcare through technology. He led the development of the company's Diagnostics as a Service (DaaS) platform and the ON/GO Test to Trace COVID management tool, part of a broader effort to make healthcare more accessible, efficient, and data-driven.
Reeve's approach is not limited to healthcare; he is also the Co-Founder and Chairman of AUDIENCEX, a leading digital advertising company. Both ventures are rooted in the same principles: using innovation and data to create practical solutions at scale.
Reeve's leadership style is influenced by his global perspective, shaped by his childhood in Israel and his upbringing in Los Angeles. He credits endurance sports with teaching him resilience, discipline, and strategic thinking.
Moving to a new country at a young age taught Reeve adaptability, independence, and resilience. Growing up between different cultures gave him a broader perspective, understanding that there is rarely just one way to solve a problem.
Reeve's interest in entrepreneurship was sparked by the opportunity to rethink old systems and build something better. He found himself drawn to businesses and technologies that were reshaping the way people worked, communicated, and accessed information.
Despite the different worlds of digital advertising, healthcare technology, and venture investing, Reeve connects them through their shared focus on solving problems at scale. Whether it's helping brands reach customers more effectively or helping people access healthcare, the challenge is similar.
When co-founding AUDIENCEX in 2012, Reeve saw an opportunity to bring strategy, technology, and data together in a more effective way. The industry has changed dramatically since then, but the need to adapt quickly remains the same.
Building AUDIENCEX taught Reeve about the importance of growth. He learned that growth is rarely linear and that success often comes down to how willing you are to adapt when the market changes around you.
Reeve's move into healthcare through Intrivo Diagnostics was driven by the potential to impact people's lives in a direct way. The company's focus on creating systems that make diagnostics and health information more accessible was guided by a desire to make healthcare more efficient and easier to navigate.
The pandemic accelerated innovation across healthcare, reinforcing the importance of being adaptable and staying focused on practical solutions rather than unnecessary complexity.
Through AX Venture Partners, Reeve works with early-stage founders, helping them navigate the challenges of scaling their businesses. He advises them to focus on learning rather than trying to have all the answers, emphasizing the importance of curiosity and adaptability.
Reeve's guiding principles of courage, clarity, and humanity continue to influence his decisions. He believes that courage helps you move forward when the path isn't obvious, clarity helps you focus on what matters, and humanity reminds you that every business decision affects people.
Currently, Reeve is most curious about how technology can move beyond efficiency and start creating entirely new possibilities. He is drawn to businesses that challenge traditional models and create new possibilities for people.
