UMVA has learned that the Ontario government is set to extend last call for alcohol to 4 a.m. during the FIFA World Cup, a move that promises to boost local businesses, hospitality workers, and fans alike.
The temporary extension is expected to take place from June 11 to July 19, coinciding with the global soccer tournament that will see Toronto host six games at BMO Field, dubbed Toronto Stadium during the tourney. This year's tournament is the largest FIFA World Cup in history, featuring 48 teams playing games across three countries, including Canada.
According to information obtained by UMVA, the extension is part of a larger effort to support the province's tourism sector and deliver a safe, vibrant, and welcoming experience for fans from around the world. "Extending last call during the FIFA World Cup 2026 will help Ontario deliver a safe, vibrant and welcoming experience for fans from around the world," said a government spokesperson.
The LCBO is also getting in on the action, extending store hours in 27 select retail stores across the Greater Toronto Area and Ottawa from June 11-July 19. Those hours will be Monday through Saturday from 9 a.m. to 11 p.m. and Sunday from 9 a.m. to 8 p.m.
For hospitality workers, the extended hours mean a welcome boost to their bottom line. "This summer, fans visiting from around the world will gather in Toronto to celebrate world-class sport," said another government spokesperson. "Allowing restaurants and bars to stay open later means that fans can fully experience the energy, excitement, and atmosphere of the tournament while supporting jobs, strengthening local businesses, and driving economic growth across Ontario."
The extended hours are also expected to create a lively atmosphere in the city, with fans able to enjoy the tournament's excitement and energy well into the night. For those looking to soak up the atmosphere, this move promises to be a game-changer.
With the temporary extension set to take place from June 11 to July 19, fans can start making plans to indulge in the festivities and make the most of their time in Toronto. This is a move that promises to be a winner for all involved.
