Filipino fashion accessories have the potential to become even more meaningful when they incorporate the country's rich culture and heritage, says Gina Nebrida Ty, founder of Agsam Fashion Fern and President of Fashion Accessories Makers of the Philippines.
Ty's commitment to promoting Filipino fashion accessories began when she became immersed in Philippine heritage through her work with the National Commission for Culture and the Arts. This experience inspired her to incorporate culture and tradition into her designs, elevating the narrative of even the simplest accessories or apparel.
"When I started designing, there wasn't much culture and heritage," Ty said. "But when I immersed myself and got involved, I saw the beauty of our heritage across the nation." She believes that adding a story or heritage element to a product can make all the difference in its appeal and value.
One of the biggest challenges facing local artisans, according to Ty, is the issue of counterfeit products being replicated in neighboring countries and sold at lower prices. This can make it difficult for consumers to distinguish between authentic and fake products.
Ty stresses the importance of patronizing local products, starting with the government and private sector. She cites the example of Republic Act No. 9242, which prescribes the wearing of Philippine tropical fabrics by public officials and employees. Ty also wears her own products as a way to promote local fabrics and textiles.
"If the government and private sector start patronizing local fabrics, then our patronage of imported materials will be lessened," Ty said. "It's a supply and demand issue, but if there's no demand, no one will import." She encourages the youth to contribute to promoting local fabrics and textiles by amplifying the products through social media, wearing them, and refraining from purchasing replicas.
Many Filipino designers already patronize Philippine fabrics, but sometimes they are forced to import materials due to cost. Ty wishes that designers could reduce their reliance on imported materials and use more Filipino fabrics instead.
Overall, Ty's passion for promoting Filipino fashion accessories and culture is clear, and she believes that with increased support and patronage, local products can flourish and become a vital part of the country's heritage.
