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Business October 19, 2025

Inside the secret supermarket lab where brands learn how to make us to spend more

Inside the secret supermarket lab where brands learn how to make us to spend more

I STROLL into the tea and coffee aisle in the supermarket and put a packet of teabags into my shopping basket. It looks just like I’m doing my weekly shop - but this is no ordinary store. In fact, I’ve got a rare chance to see inside a supermarket lab, where brands test how they...

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