A decade after its founding, Singaporean brand Beyond The Vines is marking a milestone with a playful twist on a beloved classic: the Dumpling Bag. This isn’t just a celebration of years in business, but a way to share the joy with those who’ve supported them along the way.
The limited-edition anniversary bag features a unique detail – a layer of soft mesh encasing a handful of confetti. Crafted from recycled store materials, this confetti allows customers to carry a piece of the celebration wherever they go, a tangible reminder of the brand’s journey.
The original Dumpling Bag, launched in 2019, quickly gained a devoted following. Its ingenious design – lightweight, foldable, and surprisingly spacious – resonated with travelers and everyday users alike. It wasn’t long before the bag went viral, sparking countless reviews and demonstrations of its versatility.
The numbers speak for themselves. According to co-founder Daniel Chew, the brand has sold nearly a million Dumpling Bags. Chew himself relies on the bag’s practicality, using it to carry water bottles while traveling and easily folding it away when empty.
Beyond The Vines began with clothing, initially tapping into the minimalist “normcore” trend of the mid-2010s. However, the brand has since undergone a vibrant transformation, embracing the colorful, nostalgic aesthetic favored by Gen Z. This rebrand, five years in the making, was a conscious decision to recapture a sense of fun.
“We were not particularly happy about the direction of the brand,” Chew explained. “We thought it didn’t truly represent us. As adults, we forget to have fun.” This shift reflects a desire to reconnect with the playful spirit that initially inspired the brand.
While expanding internationally with stores in Tokyo and Shanghai, Beyond The Vines remains deeply committed to the Philippines, where it currently operates nine locations. The focus remains on strengthening its presence in this key market, prioritizing growth within its existing communities.
The Confetti Dumpling Bag represents more than just an accessory; it’s a symbol of a brand’s evolution, its dedication to its community, and a reminder to embrace joy in everyday life.
