The formidable panel of Dragons’ Den is about to get a serious shake-up. In a surprising move, two self-made powerhouses of the UK beauty world are preparing to take their seats – not as hopeful entrepreneurs, but as the judges themselves.
Susie Ma, the visionary founder of Tropic Skincare, built her empire from a kitchen table and a potent blend of passion and natural ingredients. Her story is a testament to entrepreneurial grit, transforming a small venture into a multi-million pound success story.
Joining her will be Jenna Meek, the creative force behind Refy. Meek revolutionized the makeup industry with her focus on perfecting the ‘natural’ look, building a brand beloved by influencers and everyday consumers alike.
Both women understand the intense pressure and exhilarating highs of pitching a dream to investors. Their experiences, forged in the competitive beauty landscape, will undoubtedly bring a unique and valuable perspective to the Den.
This isn’t a fleeting appearance; Ma and Meek are slated to become guest Dragons in 2026. Expect a fresh dynamic as they scrutinize pitches, challenge assumptions, and potentially forge partnerships with the next generation of ambitious entrepreneurs.
Their arrival signals a shift, acknowledging the growing influence of direct-to-consumer brands and the power of authentically built businesses. The Den is about to witness a new era of investment, guided by those who have already walked the path to success.
