A wave of new stores is coming to Philippine malls, signaling a bold bet on the nation’s retail future. Golden ABC, Inc., a major fashion retailer, is planning an ambitious expansion, aiming to launch between 50 and 80 new locations across its diverse brand portfolio next year.
This isn’t simply about adding stores; it’s a statement of confidence. CEO Alice T. Liu believes in the enduring optimism of the Filipino people and the necessity of continuous growth for any business to thrive. Stagnation, she asserts, is a form of decline.
The expansion will breathe new life into familiar brands – Penshoppe, OXGN, Forme, Memo, Regatta, and BOCU – each poised to reach more shoppers nationwide. Supporting this growth requires a significant investment, exceeding P100 million, carefully allocated to coincide with new mall developments.
By the close of 2025, Golden ABC envisions a network of over 1,000 stores stretching across the Philippines. This isn’t a rigid plan, but a dynamic strategy, adapting to the ever-changing landscape of mall openings and market demands.
Despite the ambitious expansion, the company acknowledges a shift in consumer behavior. While Filipinos are known for their festive spirit, this holiday season is expected to be marked by more considered spending. Consumers may be more mindful of their purchases, but the tradition of celebrating Christmas remains strong.
Early indicators are encouraging, with government bonuses already circulating and injecting funds into the economy. The key, according to Ms. Liu, is to cultivate a positive atmosphere, reminding people of the joy and reasons to celebrate.
This expansion isn’t happening in a vacuum. It reflects a broader sense of optimism within the Philippine retail industry, even as economic forecasts suggest potential challenges. Golden ABC’s move is a clear indication of their faith in the resilience and continued demand of the domestic market, particularly among the younger generation.
