A significant extension has been reached, solidifying a key partnership in the rapidly evolving world of sports betting. PENN Entertainment will continue to rely on Kambi’s advanced retail sportsbook technology for an additional period, now stretching to July 31, 2027.
Initially slated to conclude at the end of 2025, this renewed agreement underscores Kambi’s crucial role in supporting PENN’s widespread sportsbook operations. Currently, Kambi’s technology powers sports betting experiences at 30 PENN properties spanning 13 states across the United States.
This isn’t simply a continuation of the status quo; it’s a strategic bridge. PENN Entertainment is actively developing its own proprietary sportsbook technology, and Kambi’s platform provides the necessary flexibility during this complex transition period.
Kambi’s offering is a complete, ready-to-deploy solution, enabling operators to quickly establish and expand their sports betting presence. This includes cutting-edge betting kiosks, efficient over-the-counter wagering systems, and sophisticated trading capabilities designed for optimal performance.
Werner Becher, CEO of Kambi, emphasized the importance of this extended partnership, stating it reinforces Kambi’s position as a trusted provider for leading operators. The agreement allows PENN to capitalize on proven technology while simultaneously pursuing its long-term strategic vision.
PENN Entertainment’s recent financial performance reveals a strong focus on growth within the US and Canadian markets, aligning perfectly with this continued collaboration. The company recently rebranded its ESPN Bet platform to theScore Bet, signaling a shift in strategy.
Notably, PENN’s North American iCasino division has experienced remarkable success, achieving record quarterly gaming revenue with a nearly 40% increase year-over-year. This impressive growth further validates the decision to invest in and extend the partnership with Kambi.
The extended agreement isn’t just about maintaining existing operations; it’s about ensuring a seamless and successful transition for PENN as it builds its future in the competitive sports betting landscape. It’s a testament to the value of reliable, high-performance technology during periods of significant change.
