A surge in luxury travel fueled a significant jump in sales for Boulevard Holdings, Inc. in December, with the company reporting a 16.9% increase compared to the previous year.
The impressive growth was primarily driven by the remarkable performance of Friday’s Puerto Galera Beach Resort, a jewel nestled in the heart of Oriental Mindoro.
Sales at the Puerto Galera resort soared by an astounding 44.8% in December alone, demonstrating a clear demand for its upscale offerings and idyllic location.
Boulevard Holdings’ portfolio extends beyond Puerto Galera, encompassing properties like Friday’s Boracay Beach Resort – currently undergoing reconstruction after its demolition in August 2023 – and the newly registered Friday’s Siargao Beach Resort.
The Siargao resort, registered in June 2024, is poised to become another destination for discerning travelers, though it remains unopened as of late 2025.
While December’s sales figures were encouraging, the company reported a net loss of P11.43 million for the quarter ending August 31, 2025, highlighting ongoing financial challenges.
Looking ahead, Boulevard Holdings is strategically focusing on bolstering its resort operations through targeted marketing campaigns and promotional efforts.
The company aims to attract a high-end clientele, specifically targeting affluent travelers from Western and Asian countries seeking exclusive experiences.
This strategic shift reflects a commitment to positioning its resorts as premier destinations within the competitive tourism landscape.
The market responded positively to the December sales news, with Boulevard Holdings shares experiencing an 8.11% increase, closing at 4 centavos each.
