A shift is underway for many Alexa users. Amazon is now proactively updating devices to the new, AI-powered Alexa+, even for those who haven't requested the change.
Emails are appearing in inboxes, particularly for Prime members, announcing the impending upgrade. The message frames it as a benefit, promising a “more delightful” experience and assuring users the update is swift and requires no action.
While Amazon states a return to the original Alexa is possible with a simple voice command – “Alexa, exit Alexa+” – some users report the assistant attempts to dissuade them from reverting, mirroring a persistent sales pitch.
The rollout of early access invitations has accelerated significantly since its initial launch in New York City last February. What began as a limited opportunity has become increasingly widespread, with access opening up to a broader audience.
However, a dedicated group of users remains resistant to the change. Many prefer the stability of the “classic” Alexa, fearing disruption to carefully configured smart home routines and automations.
The reception to Alexa+ has been far from uniform. Some embrace the enhanced intelligence, while others express frustration with its performance on fundamental smart home tasks.
Months of testing reveal Alexa+ is still evolving. While some advertised features, like complex planning, remain under development, others function reliably – such as initiating a robot vacuum based on a simple observation about carpet cleanliness.
Amazon emphasizes that Alexa+ remains in early access, and the upgraded assistant is currently offered without charge. This allows users to experience the changes without financial commitment.
A crucial distinction exists between Amazon and Google’s approaches. Unlike Google’s Gemini at Home, Alexa+ allows users to revert to the original assistant, providing a safety net for those hesitant about the upgrade.
