A new landmark has risen in Cebu, poised to redefine the landscape of events and gatherings in the Philippines. Mactan Expo, a sprawling, P1.5-billion convention center, has officially opened its doors within the vibrant 30-hectare The Mactan Newtown township in Lapu-Lapu City.
This isn’t simply another building; it’s a strategic leap for the property developer, marking its ambitious entry into the MICE (meetings, incentives, conferences, and exhibitions) sector. The vision, according to the company’s leader, is to contribute to national growth by providing facilities that rival the best in the world.
The center’s significance is immediately apparent: it has already been selected to host the prestigious ASEAN Travel Exchange (TRAVEX), a pivotal component of the ASEAN Tourism Forum (ATF) 2026. This event, scheduled for January 28-30, will be a showcase for the Philippines as it prepares to host the ASEAN Summit.
Mactan Expo isn’t just about scale; it’s about celebrating the spirit of Cebu. Every design element, from the architecture to the interior details, is infused with the island’s rich culture and breathtaking natural beauty, creating a uniquely Filipino experience for attendees.
This expansion into MICE represents a deliberate diversification of the company’s portfolio, extending beyond its established strengths in property development. The plan is to replicate this success in key growth areas across the nation, attracting a wave of international conventions and events.
Leading this new venture is Louella Caridad, a seasoned veteran with over two decades of experience in the MICE industry. Her appointment signals a commitment to operational excellence and a deep understanding of the complexities of large-scale event management.
Caridad’s previous role as chief operating officer of World Trade Center Metro Manila provides a solid foundation for her new responsibilities. She will oversee the development, management, and operations of all the company’s convention and exhibition facilities nationwide.
A key element of the strategy involves a seamless integration with Megaworld Hotels & Resorts, offering a comprehensive package that combines state-of-the-art venues with comfortable accommodations and exceptional culinary experiences. This synergy aims to create a truly all-inclusive experience for event organizers and attendees.
The move comes at a time of surging tourism in the Philippines, presenting a significant opportunity to capitalize on the growing demand for world-class MICE facilities. The company anticipates further expansion, with plans for more hotels and convention centers in strategic cities over the coming years.
