The combined value of the Philippines' 50 most valuable brands rose 11% to $35.3 billion in 2026, reflecting sustained consumer spending, investment activity, and domestic demand.
Banking brands dominated the rankings, with BDO Unibank, Inc. retaining its position as the country's most valuable brand for the third consecutive year despite a slight decline in brand value to $3.5 billion.
Jollibee Foods Corp.'s Jollibee remained second after its brand value increased 32% to $3.3 billion, ranking it the world's fifth-strongest restaurant brand.
Bank of the Philippine Islands retained third place after its brand value rose 37% to $3.2 billion, while San Miguel Beer climbed to fourth with a 15% increase to $2 billion.
Red Horse completed the top five with a brand value of $1.9 billion, up 5% from a year earlier.
The top 10 also included Land Bank of the Philippines ($1.6 billion), Metropolitan Bank & Trust Co. (Metrobank) ($1.6 billion), Globe Telecom, Inc. ($1.4 billion), SM Supermalls ($1.1 billion), and Manila Electric Co. (Meralco) ($1.1 billion).
Asia United Bank (AUB) was identified as the country's fastest-growing brand, with its brand value surging 133% from a year earlier.
SM Supermalls ranked as the country's strongest brand based on Brand Finance's Brand Strength Index, scoring 95.3 out of 100, followed by Mang Inasal with 95.2 and Bear Brand with 92.7.
Jollibee was also ranked highest among Philippine brands for environmental, social, and governance (ESG) perceptions.
Brand Finance defines brand value as the financial value of a brand as a business asset, using measures that include brand strength, revenues, royalty rates, and projected business performance.
Jollibee Group Philippines Chief Executive Officer Joseph Tanbuntiong said the ranking reflects the strength of the company's brands.
"This recognition affirms the strength of the Jollibee Group's portfolio and the enduring relevance of our homegrown brands in the lives of Filipino consumers," Tanbuntiong said.
