A wave of anticipation – and rising prices – is sweeping through Dangwa, Manila’s bustling flower market, as Valentine’s Day draws near. Vendors are bracing for the annual surge in demand, a tradition that transforms the market into a vibrant sea of color and a crucial lifeline for their businesses.
Lolita De Dios, a seasoned flower vendor with two decades of experience, predicts a significant jump in rose prices, the undisputed champion of Valentine’s blooms. Currently selling for ₱800 to ₱1,000 per bundle of 24, she anticipates prices climbing to ₱1,500 to ₱1,800 as the day approaches. The increase has already begun, with a ₱200 rise observed since the start of February.
The price hikes aren’t a surprise, according to veteran Lourdes Noepe, who has witnessed 50 Valentine’s Days unfold within Dangwa’s lively stalls. She explains that increased demand from buyers inevitably leads suppliers to raise their own prices, creating a ripple effect felt throughout the market.
While roses are poised for the most dramatic increase, other popular choices are also expected to become more expensive. Sunflowers, currently ₱500 for 10 stems, could reach ₱600 to ₱700. Imported carnations, presently ₱500 per bundle of 20, are likely to rise to ₱600.
Interestingly, Malaysian mums, known locally as rados, are currently bucking the trend, with prices remaining stable. However, vendors acknowledge that this could change as Valentine’s Day nears. Pre-made bouquets are already appearing, priced around ₱800, offering a convenient option for last-minute shoppers.
The demand for personalized arrangements is also growing. De Dios notes that custom bouquets were a major hit last year, and she expects the same this year, with prices reaching around ₱2,000, including a ₱300 labor fee for skilled artistry.
For budget-conscious buyers, De Dios offers a practical tip: purchase flowers in smaller quantities, known as ‘tingi’. These individual stems or small bunches can range from ₱50 to ₱200, offering a more affordable way to express affection. She cautions that arranging flowers adds to the cost.
Noepe suggests venturing deeper into the market, away from the entrance stalls, to find better deals. The prime locations often come with a premium, while hidden gems await those willing to explore.
Dangwa’s significance extends beyond Valentine’s Day. It serves as a vital hub, receiving flower shipments from the northern regions of Luzon and international sources, making it a go-to destination for flower enthusiasts across Metro Manila.
For entrepreneurs like Chelsea Meteoro, a 23-year-old college student, Dangwa is the ideal place to source flowers for her Valentine’s Day side business. She praises the market for its freshness, abundance, and overall quality compared to other locations.
Both De Dios and Noepe are optimistic about a successful Valentine’s Day, recognizing it as a peak season that significantly boosts their annual earnings. The market is poised for a flurry of activity, fueled by love and the timeless appeal of flowers.
