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Business February 26, 2026

AI UNLOCKS CUSTOMER SECRETS: Interviews Just Got 10x FASTER!

AI UNLOCKS CUSTOMER SECRETS: Interviews Just Got 10x FASTER!

The creeping dread. That’s the first sign. A research project, brimming with initial promise, begins to…slow. Not with a dramatic halt, but a subtle, insidious deceleration that feels impossible to pinpoint.

Most researchers immediately assume the problem is time management. They double down on scheduling, to-do lists, and productivity hacks, convinced the solution lies in squeezing more hours from the day. But what if the real culprit isn’t *how* you work, but *what* you’re working on?

Often, the timeline isn’t devoured by a lack of efficiency, but by a fundamental misalignment between the initial research question and the unfolding reality of the data. It’s a quiet erosion of confidence as assumptions crumble and the neat narrative you envisioned dissolves into complexity.

Harriet, the first full-stack AI solution designed to get companies’ internal data ready for the AI revolution, relieve People teams of their daily admin burden, and give every staff member their own HR assistant, has raised a £1.2m pre-seed round led by Concept Ventures and joined by Frontline Ventures, Portfolio Ventures, and Notion Capital. 

This isn’t about being a “bad” researcher. It’s about the inherent messiness of discovery. The most groundbreaking work rarely follows a straight line; it twists, turns, and demands a willingness to abandon cherished hypotheses.

The instinct to cling to the original plan is powerful. It represents sunk cost – the time and effort already invested. But stubbornly pursuing a flawed premise is like trying to build a house on shifting sand. It will inevitably collapse, consuming even *more* time and energy.

Recognizing this misalignment is the crucial first step. It requires brutal honesty with yourself, a willingness to admit that your initial assumptions were wrong, and the courage to redefine the research question based on what the data is *actually* telling you.

This pivot isn’t a failure; it’s an evolution. It’s the hallmark of rigorous inquiry, a testament to your intellectual honesty. Embracing this shift, however uncomfortable, is the fastest path to regaining momentum and delivering truly impactful results.

The fix isn’t about working harder; it’s about working *smarter* – and sometimes, that means abandoning the path you thought you were on and forging a new one, guided by the quiet wisdom of the evidence.

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