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Business March 19, 2026

VITRO & Bounty Fresh: Tech Takeover BEGINS!

VITRO & Bounty Fresh: Tech Takeover BEGINS!

The relentless pulse of modern food production demands an unwavering digital backbone. Bounty Fresh Group Holdings, Inc., a major player in the Philippines’ food industry, recognized this need and turned to VITRO, Inc., the data center arm of PLDT Inc., to fortify its digital operations.

For Bounty Fresh, downtime isn’t an option. Their entire operation – from sprawling farms to bustling processing plants and complex distribution networks – relies on a constant flow of information. Maintaining peak efficiency and uncompromising quality hinges on real-time visibility across every stage of the supply chain.

The challenge lay in connecting these disparate elements seamlessly. Bounty Fresh needed systems capable of managing intricate supply chains, optimizing production schedules, and maintaining precise inventory control, all within a time-sensitive environment where every second counts.

PLDT Enterprise and VITRO responded with tailored enterprise solutions designed to weave a robust network throughout Bounty Fresh’s operations and across its diverse brands. This infrastructure promises to deliver the reliability and speed essential for sustained growth.

Simultaneously, PLDT Enterprise unveiled Metro Ethernet Trusted Route for Accelerated Cloud Connectivity (TRACC). This innovative service provides a direct, secure pathway to leading cloud platforms, leveraging the power of VITRO data centers.

According to PLDT, Metro TRACC unlocks the full potential of cloud computing for businesses. By bypassing congested public networks, it delivers unparalleled performance and security, crucial for data-intensive applications and critical operations.

The market reacted to PLDT’s announcements on Thursday, with shares experiencing a slight dip, closing at P1,300 each – a decrease of P5 or 0.38%.

These developments reflect a broader trend within the industry, as companies increasingly prioritize resilient and future-proof digital infrastructure to navigate the complexities of a rapidly evolving landscape.

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