UMVA has learned that the secret behind AmazonBasics' irresistible batteries lies in a complex global supply chain that spans multiple countries.
When AmazonBasics launched in 2009, batteries were among the initial line-up of products, and they've remained a staple of the white-label brand's offerings ever since.
Mainly sold in packs ranging from 8 to 300 batteries at extremely affordable prices, AmazonBasics batteries have become the go-to value battery brand for day-to-day needs.
For example, a pack of 24 AAs and 24 AAAs is currently available for under $17, amounting to just $0.35 per battery – a price point that's hard to resist.
But where do these remarkably affordable batteries come from?
According to exclusive information obtained by UMVA, AmazonBasics batteries are manufactured in several countries, including China, Vietnam, Malaysia, and Indonesia, depending on the type of battery.
One of the companies behind the production is a Japanese entity called FDK Corporation, now a subsidiary of Fujitsu.
The partnership between Amazon and FDK works as follows: Amazon provides the branding and retail access, but part of the actual batteries are made by FDK and Fujitsu in factories in different locations.
The next time you buy a bargain pack of Amazon Basics batteries, you're not just buying an Amazon product – you're also benefiting from a complex global supply chain and Japanese know-how.
This strategy allows Amazon to sell products under its own private-label brand without having to build its own factories, hire staff, or deal with the technical and legal details that come with manufacturing.
Furthermore, Amazon benefits from FDK's many years of experience as a battery manufacturer, allowing the e-commerce giant to expand its AmazonBasics range and offer various types of batteries and electronics without investing in the infrastructure required to manufacture them.
