A new era of travel is dawning for those who value both innovation and rewards. Hilton has forged an unprecedented partnership with Yotel, a brand renowned for reimagining the hotel experience.
Yotel first disrupted the hospitality landscape in 2007 with its concept of “smart rooms.” These spaces, often under 100 square feet, are packed with cutting-edge technology and designed for the modern traveler seeking efficiency and style.
This collaboration marks the launch of “Select by Hilton,” a new brand category within the Hilton portfolio. It allows established hotels to maintain their unique identity while seamlessly integrating with the globally recognized Hilton Honors program.
Soon, travelers will be able to book Yotel stays directly through Hilton’s website and mobile app. More importantly, Hilton Honors members will finally be able to earn and redeem points at Yotel locations worldwide.
Yotel’s appeal lies in its compact, tech-forward rooms. Expect features like automated luggage storage and, in some locations, space-saving designs reminiscent of bunk beds – a nod to the popular Motto and Moxy hotels.
The Yotel brand encompasses three distinct offerings: Yotel, Yotelpad, and Yotelair. You’ll find Yotel properties in vibrant city centers across the globe, from New York and London to Tokyo and Amsterdam.
This isn’t a takeover; Yotel will continue to independently manage and license its brand across its 23 hotels in 10 countries. The partnership provides Yotel with access to Hilton’s vast distribution network and powerful loyalty program.
For Hilton Honors members, this means access to all their existing elite status benefits and a streamlined reservation experience through the Hilton Honors app when staying at participating Yotel properties.
The integration is expected to roll out in phases, with the first Yotel hotels becoming available for booking through Hilton channels in 2026. This promises a future where innovative design and rewarding loyalty converge.
This strategic move signals Hilton’s commitment to embracing new concepts in hospitality, offering travelers even more choices and opportunities to experience the world.
