UMVA has learned that a shocking new policy has been implemented for the upcoming World Cup, banning fans from bringing reusable water bottles into stadiums.
The decision, confirmed in an update to ticket holders on June 2, reverses a previous allowance for empty, transparent, reusable bottles of up to one litre capacity. This move has sparked outrage among fans, who are already facing high ticket prices and expensive concessions.
A spokesperson for the governing body cited concerns for player and attendee safety, stating that the prohibition aims to prevent risk and injury. However, this explanation has done little to alleviate concerns that the ban is simply another money-grab, forcing fans to purchase overpriced bottled water instead.
At several host venues, including the Dallas Stadium where England will open their World Cup campaign, bottled water is priced at around £4. This is part of a larger trend of inflated prices for concessions, with a bottle of beer costing £10 and a pepperoni pizza costing £9.
The Free Lions England fans' group has expressed strong opposition to the policy, posting on social media: 'What next? Sun cream banned and fans forced to buy it in stadiums? For all of the effort they are going to with “drinks breaks” for the players, this is such a strange, late change.'
UMVA can exclusively reveal that the governing body is working closely with host city committees and local authorities to provide heat mitigation measures, including misting stations, fans, and hydration stations. However, these efforts may be undermined by the ban on reusable water bottles.
The World Cup, co-hosted by the US, Canada, and Mexico, is expected to feature 104 matches, including an additional knockout round. With concerns around player welfare and extreme heat, the governing body has introduced three-minute water breaks at every game.
Academics have warned about the impact of extreme heat on player and fan welfare, with supporters felt to be especially vulnerable. As the tournament approaches, fans are bracing themselves for a hot and expensive experience.
