The story of Milton Hershey, the man behind America’s iconic chocolate, is about to be told on the big screen. But the recently released trailer has sparked a surprising reaction – a wave of skepticism and amusement rather than sweet anticipation.
The film promises to unveil the origins of the Hershey fortune, revealing a tale of ambition, innovation, and a surprising act of philanthropy. It centers on Milton and Kitty Hershey, and a pivotal decision to dedicate their wealth to children in need following personal tragedy.
Starring Finn Wittrock as Milton and Alexandra Daddario as Kitty, the biopic depicts Hershey’s relentless pursuit of chocolate perfection. Early scenes show a determined Milton, transitioning from caramel success to a bold vision for the future of milk chocolate, securing loans and dreaming of a revolutionary product.
The trailer showcases a blossoming romance between Milton and Kitty, intertwined with their shared passion for crafting the perfect confection. Moments of playful collaboration in the kitchen hint at the birth of a beloved brand, underscored by a distinctly sentimental tone.
However, the trailer’s presentation has drawn criticism. Many viewers have likened its style to a television movie or a comedic bit from a show like *30 Rock*, questioning its seriousness and artistic merit. Some even joked that it felt like the product of artificial intelligence.
The film arrives amidst a growing trend of biopics focused on corporate founders, following in the footsteps of films about McDonald’s, Apple, and Blackberry. This has led some to wonder if Hollywood is running out of compelling personal stories to tell.
Adding to the discussion is the involvement of Angel Studios, known for its faith-based projects. Viewers quickly noted a particular aesthetic, describing it as “chintzy” and overly sentimental, leading to speculation about the film’s underlying themes.
Despite the widespread skepticism, some viewers have found reason for optimism. The casting of Richard Kind, playing a mentor figure to the young Milton, has generated excitement, with fans playfully predicting an Oscar nomination for the veteran actor.
Beyond the business of chocolate, the film will explore Milton and Kitty Hershey’s profound commitment to philanthropy. In 1909, they established the Hershey Industrial School, a haven for orphaned and underprivileged children, ultimately leaving the majority of their fortune in trust for its benefit.
Filmed in and around the historic town of Hershey, Pennsylvania – built around the original factory, much like Bourneville was for Cadbury – the movie aims to capture the essence of a legacy built on both indulgence and generosity. *Hershey* is currently slated for release in the US on November 26, 2026.
