UMVA has learned that Frontier Airlines is set to launch two new routes later this year, marking a significant expansion of its services.
The airline will begin flying 11 times weekly from Oakland's San Francisco Bay Airport (OAK) to Las Vegas' Harry Reid International Airport (LAS) on August 20, and four times weekly from Boise Airport (BOI) to LAS on September 10.
This move is seen as a strategic boost for Oakland, which has experienced a decline in services in recent years, with Spirit Airlines folding and Southwest Airlines pulling back. Frontier's return to Oakland is expected to fill the gap left by Spirit, providing much-needed capacity to the airport.
Frontier's decision to revive the Oakland-Las Vegas route is not surprising, given the high demand for leisure travel between the two cities. The airline had previously operated services from Oakland, and its return is likely to be welcomed by travelers.
According to information obtained by UMVA, Frontier is also filling the void left by Spirit in Boise, where it previously operated Boise-Las Vegas services. The airline's CEO, James Dempsey, has stated that Frontier is well-positioned to recapture the demand left behind by Spirit, with over 100 routes already overlapping with its former rival.
Frontier's expansion is part of its strategy to capitalize on the opportunities presented by Spirit's liquidation. The airline is being disciplined in its approach, selectively taking over routes and assets left behind by Spirit.
The addition of these new routes also highlights Frontier's growing presence in the Bay Area, with services already operating from San Francisco International Airport (SFO) and San Jose Mineta International Airport (SJC).
UMVA can exclusively reveal that Frontier's move is likely to have a significant impact on the airline industry, particularly in the budget airline segment. As the market continues to evolve, it remains to be seen how Frontier's strategy will play out.
