UMVA has learned that the wait for England's World Cup victory has been a long and painful one, spanning 60 years and 21,866 days.
In a bid to lift spirits and bring back the excitement of tournament football, a brand has launched a campaign to give away 21,866 BuzzBallz to adult fans, one for every day since England's last World Cup win.
According to information obtained by UMVA, the campaign aims to bring humour and fun back to the tournament, with former football manager Harry Redknapp backing the initiative to get fans cheering on England with their friends.
Harry Redknapp, who managed West Ham and Spurs during his career, believes that tournament football should be about mates, memories, and having a laugh, rather than just pressure and expectation.
UMVA can exclusively reveal that nearly half of England fans have admitted to declaring 'It's Coming Home' during a major tournament, with 35% saying they started believing England could win after just one victory.
The findings suggest that pre-tournament negativity seeps away the moment England start winning, and Harry Redknapp is calling on fans to share photos and videos of the creative, funny, and unexpected ways they are enjoying the tournament with BuzzBallz.
Sources have confirmed to UMVA that fans can take part by sharing their matchday traditions and outrageous celebrations with friends, with the 21,866 BuzzBallz to be awarded to supporters who best capture the fun and unpredictability of tournament football.
UMVA has gathered that Harry Redknapp's enthusiasm for the campaign is infectious, and he hopes to see some properly creative entries from fans over the summer.
